In 1950s, the Group started by venturing into textile and tobacco before focusing back on wholesaling in Singapore under the helm of late Mr. Lee Chuan Siak, the Group’s founder.

In the 1960s, the Group started with wholesale of liquor and became the largest wholesaler of liquor in Singapore in 1968. By the 1970s, the third generation of the Lee family had joined the business and took over the business in the 1980s.

In the 2000s, the Group expanded its liquor distribution network by establishing its presence in other Asia countries, with a focus on developing markets.

From the 2010s, the Group ventured into property, investments and setting up a family office for wealth management and succession.